Custom Pottery Business Plan

Kaolin Calefactors (KC), an Oregon company, designs and manufactures custom dishware. The designs can be anything that the customer would like, however, Sue Glazer’s genre is modern or popular art. A typical customer is someone looking to buy unusual everyday dishware or a gift for a friend/relative.

Kaolin Calefactors is a unique business opportunity that will allow Sue Glazer to combine her love for ceramics and parlay this affinity into a money making venture.

Kaolin Calefactors will leverage their competitive advantage of a customer-centric business model to rapidly gain market share in the custom dishware niche. In month nine, profitability is achieved. Revenues for year three are projected at $78,000.

1.1 Objectives

These are the three-year objectives.

• To create a company whose goal is to exceed customer’s expectations.
• To increase the number ocustom clients by 20% per year.
• To turn a hobby into a viable start-up company.

1.2 Mission

Kaolin Calefactors’#8217 mission is to design and build the highest quality dishware pottery. Customers are our goal. All else will fall in line if we live by this maxim. We will exceed your expectations with our services.

1.3 Keys to Success

Innovative design is key to success.