Retail Discount Store Business Plan

Opportunity

Solution

We are the solution. The dollar store.

Market

As consumers discover that quality products at affordable prices, we expect sales to rise steadily. We plan to tap the retail market by offering pricing that encourages quantity buying. Our pricing will also attract consumers with fixed budgets.

Our target market is the lower income portion of the Bend and Redmond community. This includes students, seniors, working-class people, and those who are price conscious and want to get the most for their money.

Competition

Consumers want fair pricing, quality customer services, and convenient locations.

With customer service and localization key components, competition is fierce. Important is the selection of merchandise that a store offers.

Why Us?

The Dollar Store offers a wide range of merchandise at affordable prices. Dollar Store is dedicated customer service and will provide prompt, respectful and professional service to its customers. The Dollar Store employees will be treated professionally and given fair compensation. The Dollar Store wants each customer to feel as though he/she has gotten Fifth Avenue treatment at a bargain price.

Expectations

Forecast

The Dollar Store will continue to be open and profitable through year 1. Due to their large capital investment, the owners will be able to offer a unique, innovative store that caters for the needs of those with low incomes like the elderly and those living in Bend. A strong Dollar Store operation will ensure that it can be self-sufficient.

Financial Highlights per Year

Financing is Required

As follows:

Ted Brinkman $60,000

Jim Spencer $40,000

Additional $20,000