Home, Garden Gifts Online Business Plan

E. Jane Prenuer is the owner of J-J Enterprises with her husband John A. Prenuer. While primarily operating the Web store, Country Crockery at www.countrycrockery.com, the owners are also vendors at consumer gift shows, home and garden expositions, summer fairs and festivals; these events help us to promote the Web store. Despite the slow recovery of our national economy, online visitors and sales had increased substantially by the end the third season.

J-J Enterprises’ owners believe that it is possible to continue growing the business with:

1. Major overhaul of the Web Store (already in progress) with increased promotions
2. Sponsoring local events and fundraising for charities
3. Renovation of an old building to store inventory safely and create a more efficient packing area and shipping area.
4. Increasing the number and quality of events and shows aimed at upscale customers;
5. You can get lower prices by purchasing regular and seasonal inventory in larger quantities.

While sales growth is welcome and anticipated, it is not enough to cover the financial costs of repaying debts. We need financing to fix our existing storage space (our barn), pay off outstanding debts, release credit lines for product purchases, and make advance payments required for space rentals at markets, festivals, and other events. Financing will also prevent us from missing out on opportunities to obtain and sell ‘#8220’ ground floor products before other merchants on this circuit.

Young people are not able to find skilled jobs in the local community. High school students are expected to be employed for packing, shipping, stocking, and other business-related activities. These students can benefit greatly from our knowledge and experience. We want to be role models and encourage them to continue their education or to become entrepreneurs. In addition to sponsoring special events (e.g., SummerFest,&#8221 4 ^thof July activities) and raising funds for local organisations (schools churches other groups).

Two of our main suppliers are American-made, so we contribute to the preservation of American jobs. We are continuing to look for American-made products we can direct-buy and offer at fair prices. With sufficient funding, we have the potential to purchase high-quality, highly-sold merchandise suitable for fundraising.

We are seeking $40,000 in long-term loans to finance renovation and restoration of the existing barn for use as a warehouse, and to maintain positive cash balances throughout the months we are occupied with the renovation.

1.1 Mission

Company Mission

Country Crockery is all about the home. Our mission is to provide unique and affordable home accents and gifts for the quality- and style-conscious consumer. We will make it easy for our products to be found online as well as at festivals and other events.

Customer Creed

Country Crockery prides itself on its customer service, great communication and the guaranteed satisfaction of customers’ purchases.

Employee Promise

Our employees will enjoy a friendly and fair work environment, which rewards hard work and offers opportunities for training in a variety of business activities.

1.2 Objectives

1. Continue to offer high quality home and gift items at affordable prices via the Internet and at consumer/gift show shows.
2. At the end one year, you must generate at least $125,000 in total revenue
3. Expand and maintain a Web store to increase revenue to generate attractive purchases by year five.
4. Achieve an annual growth rate in the second year of approximately 45 percent
5. Realize an annual growth of around 20% in year three, and each subsequent year; REDUCE direct costs sales of 45% or lower and maximize gross margins to at least 50%

7. Establish a following of customers in a specific road show circuit of 24-36 shows per year: Home & Garden Shows, Shipshewana On The Road, Summer Festivals/Arts & Crafts Shows;
8. Find additional quality products to add to our product range.

1.3 Keys to Success

These are the main keys to the company’s success.