Direct Mail Business Plan

Arrow Mail is an innovative and high-quality personal mail business for financial service companies that are focused on small businesses.

Arrow Mail stands out from other target marketing companies because of its many traits.

• Quality: Arrow Mail delivers the highest-quality mail piece. The company uses strict procedures to ensure the best address block. To create a personal piece, the company uses high-resolution laser printers (600 dpi).
• Service. Marketing staffs tend to be small and limited in their time, size, and resources. Arrow Mail serves as an extension for the customer’s team and provides exceptional customer service. Our team-oriented environment ensures that every mailing is sent on time.
• Creativity: Direct mail must grab the reader’s attention and get the customer’s message across. Arrow Mail can create a custom, creative direct mail plan to fit the customer’s budget and tastes. Or the company can alter its “proven” programs to meet customer needs. Because “one size doesn’t fit all”, all of the designs, copy and copy are custom-made to the satisfaction of the customer.
• Knowledge Arrow Mail doesn’t have any printers or lettershops that have recently added personalization. The company is an agency for direct marketing. With more than 20 years of experience, it has gained valuable information about prospect selection and database analysis.

The company’s office and production center are located on 5,000 sq. ft. building in Monroe, Oregon (22 miles northeast of Portland).

Arrow Mail’s owner, Todd Graham, has authored a number of articles on direct mail that have appeared in industry trade publications. He has more than 20 years of industry experience.

Todd worked 20 years ago with Johnson Communication. He was an integral part of Johnson Communication’s response to major bank industry deregulation. The company introduced a number of new products that were well-suited for targeted marketing. Todd has gained his experience as an account manager for Reilly Marketing, Triumph Direct Mail and other companies.

1.1 Mission

Arrow Mail’s mission it to deliver creative direct mail strategies to financial services companies that resonate with small business owners is Arrow Mail.

1.2 Objectives

Arrow Mail has the following goals:

• By the end of the first calendar year, 50 customers will have been acquired.
• Reach sales of more than $260,000
• By the end of the second-year of operation, the customer base will have increased by 25%
• The second year of operation will see a 15% increase in sales.