Clothing E-Commerce Site Business Plan

Opportunity

Problem

Women love the outdoors as much as men. They are capable of hunting, hiking, fishing and many other outdoor activities. Why should men be denied all the joy? Women don’t like ugly clothes, corsets and tools that rely on men’s strength. Women are just as equal to men. They do not have to be the exact same as men.

Solution

Liquid Culture will offer creative women’s outdoor clothing, online, that is both functional and beautiful. Larry Wilson and Maggie Granger will co-own Liquid Culture. A third-party company, Magic Clothing Company (which handles all manufacturing and shipping to customers), will ensure a cost-effective operation. Liquid Culture processes the order online and collects the payment. Magic Clothing Company will fill the order and ship it. Liquid Culture will focus on clothing design and marketing of its products.

Market

The market for women&#8217s outdoor clothing has grown to become a $1 billion industry. Online shopping has made it easy to find a variety of outdoor wear for women. But, there is no online store that only sells women’s apparel. Yet.

The key is amplified word of mouth via social media, with emphasis on content and opinion leaders related to outdoor fashion and women’s health and women fitness sites.

Our message will stress the importance of not making compromises and elevating our Liquid Culture brand. Our website will not be complete without social media.

Competition

• These are the major online outdoor brands for women, such as Columbia, Patagonia or LLBean.
• Amazon.com, as well as other major retailers of generalized clothes, also sell outdoor clothing for ladies.
• We also offer competitions for women, including titlenine.com.

Why Us?

Liquid Culture is a company whose mission it is to offer outdoor activities with clothes, styling and designs that stimulate. Liquid Culture’s clothing is comfortable and durable, so you can enjoy any outdoor activity, such as snowboarding or running along the shoreline.

Expectations

Forecast

Liquid Culture’s year 1 line is made up of the highest quality fabric, designs, and styling. Larry Wilson and Maggie Granger have fifteen years combined experience in the outdoor garment business. Maggie has been a senior clothing designer for Manic Woman Clothing for the past seven years. Larry has been the website administrator for South Face the past eight years.

These projections suggest that we are generating excessive cash balances. While we won’t discuss it here, we know the truth that actual results may be significantly different from what we projected. We know it will happen. We have left the current estimates and created a cushion to allow for realistic expenses.

Financial Highlights Year-by-Year

Finance is required

$460K funding includes $260K starting at $130K each, plus a $200K loan.

We estimate $58.5K in startup expenses and $401.5K needed in cash reserves to support deficit spending for the first few months.