Chiropractic Clinic Business Plan

Accurate Chiropractor, LLC is a clinic that specializes on providing natural healthcare to those who have been hurt in accidents at work or motor vehicles. Dr. Angelo M. Rubano, Jr., is the owner.

Dr. Rubano has a proven track record of success in his profession, having recently sold a practice in New Jersey for $124,000, which he purchased 3 years ago at a cost of $20,000. Since his graduation from Life Chiropractic College, Rubano has been in private business ownership since then. He has been a leader in both the professional and civic arenas. He has served on numerous executive boards of growing and successful organizations. Through these organizations he has developed expertise in coordinating large scale events and networking. He is also an excellent public speaker. This attribute has allowed him to become both a expert medical witness as well as a lecturer on various health topics.

His business philosophy is to be creative, not competitive. Realizing that nearly 80% of the population has never used or thought about Chiropractic Care, he understands there are more than enough potential patients to go around. Ultimately his plan for growth will incorporate other doctors in the area who can benefit from the corporate approach Accurate Chiropractic has for providing health and safety consultation to the service and construction corporate market. To this end, Dr. Rubano sees himself as a marketer for chiropractic services. Accurate Chiropractors, LLC will reach untapped markets of chiropractic patients through direct mail advertising. We will assist the injured directly, and indirectly through corporate clients. Through community outreach events, we will make a difference in the safety of children and workers.

1.1 Mission

Our mission is to educate and adjust as many families as possible to optimal health through natural Chiropractic Care in an environment that encourages personal growth and development and recognizes the basic human need to feel in control and be respected.

Success keys 1.2

• Implementing and maintaining a consistent method for lead generation, lead tracking and follow up in order to convert leads to prospects
• A repeatable process for turning prospects into clients.
• Finding and maintaining reliable office staff who understand the company mission and are concerned about people.

¹ see Addendum, Personnel Plan

1.3 Objectives

• In the first year, collections of $420,000
• Keep Gross Margin at a minimum of 55%
• There were 300 cases total by the end 1
• Case Average of $3,500 by end of year 2