Health Club Business Plan

Corporate Fitness is a service that will be offered to businesses in Seattle. It will allow them to increase their productivity and reduce their overall cost.

Two simple facts underpin our business:

1. Employees who are healthy are more productive than those who are chronically ill.
2. It is cheaper to prevent injuries and illnesses than to treat them once they have occurred.

Corporate Fitness ties worker productivity to the health issue. Traditional approaches to the current crisis in health care are not working. These traditional efforts are reactive. They wait until the worker is ill or injured before they pay for the needed treatments. Our approach emphasizes prevention and promotion of good health. It is far more proactive.

Corporate Fitness helps employees to change their behaviour patterns and live healthier lives. This will help companies reduce their health care costs while increasing worker productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced worker’s compensation claims, reduced tardiness, shorter hospital stays, etc.

The health care crisis in America, combined with the current demographic changes, could not only worsen the situation but also threaten worker productivity. This market is characterized by favorable environmental factors and a strong local competitive environment. Corporate Fitness is now the right time.

1.1 Objectives

1. Businesses in the downtown Seattle area can get wellness strategies and programs.
2. By the end year one, you will have established working relationships with 20 businesses.
3. Expand Corporate Fitness in Portland, Oregon by the second year.

Success Keys 1.2

Corporate Fitness’ keys to success are:

• Marketing services for companies and individuals
• Experienced managerial talent is sought after
• The founders are dedicated and work hard.
• Raising productivity.
• Reduce overall costs

1.3 Mission

Corporate fitness is a health program that helps employees and their employers attain the greatest gift of all, good health. The employer and the employee can both gain personal benefits such as self-esteem improvement and motivation.