Horse Boarding Real Estate Business Plan
EquineAcres Real Estate Development Project is recreational . It is , not horse business. The good news is that …
It is hard to believe that anyone working in business doesn’t love the story about Levi Strauss, the poor migrant man. We have included a brief summary of the story here, just in case.
Levi Strauss arrived in California during the great gold rush. He, along with tens-of-thousands of others, had their sights set on bringing in the “big strike” and living wealthy for the remainder of their lives. But Levi was an observant man. The pull to the golden fields was strong. But Levi could not help but notice that there were 1,000 people who came home with pennies for every one who returned with the gold. He noticed that supplies were scarce and that those who supplied the gold fields with their goods made their “big strike” without leaving the city. Canvas was one particular commodity in very short supply. Levi wired his “grub” stake back to East relatives and instructed them to purchase all of the canvas possible and ship it to him in San Francisco. He received his canvas in just days and it sold at an incredible margin. He ordered and sold more, and ordered still more. He soon began to supply all kinds of supplies to people heading for the “gold”. Levi did not seek his fortune in the gold mines. Instead, he made his fortune by providing supplies for those who needed them. As they say, the rest is history. The Levi Strauss Company, now part of the global Fortune 1000, has more than 100 years worth of successful and profitable business.
EquineAcres has the same basic business model. The American equine business is worth a multi-billion dollars. Oklahoma is fourth in terms of activity. This business plan’s author has been to the “gold fields” and returned empty-handed. That is, he or she has participated in the traditional equine business model and succeeded (as many others have done) without any financial reward. It is a well-known fact that blessings can come in many forms, and so it is with this business proposal. The EquineAcres business plan presented here is the direct result of experience in the equine business which has identified the real, “big strike.” EquineAcres is not directly involved with the horse business. EquineAcres fulfills the desires and needs of those who need it. Thank you, Mr. Strauss.
EquineAcres will, in short, use the business experience and business knowledge of a 20 year successful career while leveraging existing contacts, target market information, and relationships to penetrate a grossly underserved industry. EquineAcres offers a unique set of products and services in a format virtually unobtainable before, creating a very profitable and expandable business entity, which is ideal for rapid expansion.
The reviewer is encouraged and invited to carefully review this business plan. Recognizing the potential to create a profitable and rewarding business partnership, you can contact the originator.
1.1 Mission
EquineAcres, a resort community that is clean, tidy, and well managed, is dedicated to horses as well as their owners. The horses are given the best care possible and they are monitored 24 hours a day to ensure their safety, security, and health. The owners are responsible for providing a stable environment, reliable and trustworthy business operations, competitive pricing and a facility that is able to handle all their equestrian concerns. All other concerns will be ignored if customer service, professionalism and business operations are not met.
1.2 Keys to Success
These are the key ingredients to EquineAcres’ success:
-
A 100% lease rate.
- At least 75% of the product and service sales goals must be met.
- The lessors will find a relaxing, fun, and fulfilling retreat community environment.
- To provide a complete range equestrian products, and services in order to maximize the revenue of lessors.
- A substantial return on investment was achieved, which allowed the establishment of two EquineAcres facilities serving both the Tulsa- and Oklahoma City markets.
1.3 Objectives
EquineAcres will have five primary goals that will determine its success:
-
Ten available leases with a percentage of leased lots: 80% = minimum; 90% = acceptable medium; 100% = primary goal.
- Percentage of maximum occupancy in 30 equine residencies available: 80% = minimum; 90% = acceptable medium; 100% = primary goal.
- EquineAcres’ minimum and maximum percentages of purchase of resident feed: 75% = minimum, 95% = acceptable medium, 100% = primary goal.
- Percentage for monthly product sales goal $2,500: 75% ($1,875) = Minimum, 90% ($2,250), = Acceptable Medium, 100% ($2,750), = Primary Goal.
- Percentage of monthly sales goal for $1,450 = 75% ($1,075) = minimum. 90% ($1,300), = acceptable medium. 110% ($1,600), = primary goal.
Leave a Reply
Want to join the discussion?Feel free to contribute!