Wholesale Bicycle Distributor Business Plan


Wholesale Bicycle Distributor Business Plan


Wheelie Deals, a wholesale distributor for the bicycle retail industry, is called Wheelie Deals. Wheelie Deals is a wholesale distributor that serves the retail bicycle industry. They offer closeouts, last year models and seconds. Currently, most of the large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty. Wheelie Deals is quickly going to be the best source for retail shops looking for higher margins.

Wheelie Deals is lead by Dan Psycle, MBA, a veteran of the bicycle industry. Dan has taken an existing successful wholesale distributor business model to design Wheelie Deals. He will quickly gain market share. Profitability will be attained by month eight and comfortable profits achieved by year three.

1.1 Objectives

These are the objectives for the first three year of operation:

  • To build a company whose goal to exceed customer’s expectations.
  • To increase the number clients served by 20% per annum.
  • It is essential to have a viable start-up company that can survive without external funding.

1.2 Mission

Wheeliedeals mission is provide the largest selection of quality bicycle parts. We are here for customers. Everything else will follow this principle. We will exceed your expectations with our services.

1.3 Keys To Success

A great selection and excellent customer service is the key to success.


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