Print Broker Business Plan

R & R Printing has been established as a sole proprietorship. The owner has extensive experience in the printing industry as a sales manager.

We offer printing services in a wide variety of media such as business cards. Our goal, as a single-stop-shop for all printing needs of each client we work closely with, is to fulfill every company’s printing needs. Our products, prices, and services will all be top-notch, but our marketing strategy focuses more on building long-lasting relationships.

By focusing on its commitment to helping businesses obtain the printing products and services they need, R & R Printing will increase its sales to more than $1.5 million in three years, while improving the gross margin. R & R Printing will distinguish themselves by reinforcing reliability and expertise with competitive pricing.

To finance the start-up of the business, the owner will invest $15,000, and is seeking a five-year loan of $50,000.

1.1 Objectives

1. The first year of sales: $750,000
2. Increase sales to more than $1.5 million by the third year.
3. Maintain a gross margin of at least 30% and increase it to the maximum level.
4. Retain client base from previous relationships, and obtain 20 new clients by the end of the first year.

1.2 Mission

R & R Printing is committed to helping businesses acquire the printing products or services they require. R & R Printing provides a high level in practical experience, industry contacts, and industry know-how. Clients save time and money by allowing a professional to handle all their printing requirements. Few print shops have the necessary equipment or products to meet the needs of most businesses. They rely on the expertise of professionals who can offer one-stop shopping for all services, papers, binding, and graphics at a reasonable price, while also overseeing the entire printing process to ensure the best quality.

R & R Printing can be described as such a vendor. It is our top priority to provide our clients with the best quality printing, at the most cost-effective and reliable prices. R & R Printing has a reputation for generating repeat customers by providing prompt response, expert services, and high quality solutions. This provides a stable retainer base that creates consistent profits.

1.3 Keys for Success

These are the keys for success in your business:

• Clients need consistent, accurate, and timely information.
• Provide one-stop shopping and competitive pricing to ensure the highest quality products or services.
• Develop long-term relationships and loyal customers to create a base of repeat customers.