Convenience Store Cafe Business Plan

Luna&#8217’s convenience store is situated in close proximity to Aspen Estates and Jenniville. Aspen Estates is a new housing estates which is aimed at high income individuals and young couples. This offers a tremendous opportunity for the shop. This area has a median household income of $85,000- $100,000. The only food store within two miles from the housing estate, it also serves as a grocery.

It is a startup company owned and managed by Thomas Renner and Heidi Renner. Thomas and Heidi make a perfect business partnership. Heidi has 15 years of experience working in the retail industry, while Thomas is a certified Public Accountant. He will handle the financial side while Heidi will manage day-today operations.

Luna’s will carry a variety fresh, organic produce and packaged food. Luna&#8217’s will also lease a small portion of the store for a cafe. The cafe will seat around 20 people and offer hot and cold beverages, as well breakfast and lunch.

Luna’s competitive edge is its location, its focus on customer service and the experience and knowledge of the owners.

1.1 Mission

Luna’s Convenience store is dedicated to providing convenience stores, packaged food, fast food, beer, cigarettes, groceries and some nonfood items for residents of Aspen Estates. The store will offer affordable items to its customers, and its owners will make a healthy income.

1.2 Objectives

1. To make Luna’s the preferred convenience store for the residents of the newly built Aspen Estates and surrounding neighborhoods.

2. To reach break-even within the first year.

3. To achieve a net income of 5% within the third year.

1.3 Keys to Success

Keys to success:

1. The convince Aspen Estates residents that Luna’s is “their” convenience.store

2. To turn over inventory an average of 15 – 20 times per year.

3. To ensure a wide supply of groceries, food, and other household essentials.