Massage Products Business Plan

Massage Tools Products Inc. sells massage tools to both the professional and retail market. Our products target the pain and discomfort caused by overuse injuries that are common in massage therapy professions. Designed with the massage therapist in mind, Massage Tool Products’ unique ergonomic shape give you the leverage to apply pressure where needed with less hand and wrist strain. Ideal for trigger point, deep tissue, reflexology, seated massage or practically any modality, this product fills the need of a growing group of health care professionals whose careers are limited by their ability to serve multiple clients a day without interruption by injury.

This business plan was created for internal use and is intended to be used as a guideline for the company during the launch of the business and the subsequent growth. The plan will be reviewed quarterly to compare our performance to our plans. If we have actual results, our business plan will be adjusted.

Massage Tools Products has enjoyed a strong growth spurt after we found the professional massage therapy industry that allowed us to increase our potential volume through schools. After being featured in magazines and trade publications advertising our products, we were also able to establish a new channel through the website.

The annual business plan for Massage Tools calls for slow, steady growth with a period of rapid increase in sales. Massage Tools maintains a good balance between fixed expenses and sufficient sales strength to sustain its health. The first year’s break-even is just over $6,000 per months.

We also anticipate being more profitable than ever. The outlook for the company shows it is healthy with strong growth prospects. It plans to manage its future orderly growth.

1.1 Mission

Massage Tools Products Inc.’s mission is to provide top-quality massage tools to extend the effectiveness of massage therapists and reduce repetitive use injuries in massage professionals.

1.2 Keys to Success

• Low cost assembly
• Favorable profit margins;
• Innovative, market leader in massage tools market;
• Low overhead

1.3 Objectives

To be able to get the Massage Tools&#8217TM product line into at most 100 retail stores or massage therapy schools in the United States.

Develop a website that includes online ordering capability for Massage Tools’ product line.

To increase market share, create additional products in 18 months.