Fire Rescue E-commerce Business Plan

FireRescue Depot was an exciting start up business that was registered as an Illinois S Corporation. FireRescue Depot is a supplier of search and rescue and fire departments hydraulic tools. FireRescue Depot differentiates itself from the rest by offering all major industry brands a complete line in hydraulic tools. FireRescue Depot offers a large product selection because they have arranged drop ship agreements with all the manufacturers. This greatly reduces inventories. Steve Dalmatian started FireRescue Depot. His ecommerce business plan won $50,000 cash in a competition. FireRescue Depot’s unique approach to offering large selections and its solution to the common problem that comes with huge inventory won the competition. Winning the competition was the initial validation that Steve had developed what appeared to be a novel, profitable business model.

Products FireRescue Depot will offer a variety of tools to fire and rescue departments. These classes are the foundation of a department’s toolbox.

• Rams are used for pulling, punching, pushing, shoring or stabilizing. With a punch force of up to 15,000 pounds, they can easily move a steering column or displace a dashboard. Available in various sizes.
• Cutting tools that are flexible and powerful can be used with cutters. There is a wide selection of cutters available, with varying pressures from 20,000 to 94,000. The different models come in a variety of sizes, jaw designs, and shapes.
• Spreaders separate a variety of materials including metal, mass timber, etc. There are a variety of models available that can spread materials from metal to mass timber. They also offer a range in spreading distance (24-40inches) as well as a spreading force (19,000 – 37,000lbs).
• Combination tools are able to combine cutters, spreaders, and other tools into one. These are useful tools when you have to move metal. They also provide quick response times and the cutting power needed.

Market– The following is a description of the two distinct customer segments that FireRescue Depot has identified and will tailor their marketing and sales activities toward.

FireRescue Depot targets two market segments. The first is urban rescue and fire departments with over 10 employees that serve more than 10,000 customers. 3,435 potential customers have been identified. The annual growth rate of 8% is the result. The second customer segment is rural departments with fewer than 10 employees and serving less than 10,000 people. This segment is growing at a rate of 7% per year and has 8,787 potential clients.

Management FireRescue Depot&#8217,s management acknowledges the need to have a plan that is well thought out and executed.

Steve Dalmatian will lead FireRescue Depot. Steve has the right skill set to follow through on the well thought out business opportunity. Steve is a veteran of three years working in a fire service, where he assisted in many rescue operations. This experience has given him a deep understanding of the industry and its technology. Steve has extensive business skills and a Loyola University MBA.

Mission

FireRescue Depot’s mission is to be the best vendor of fire- and rescue equipment. This customer-centric business will be known as the best retail store for price and customer service, thanks to outstanding selections and meticulous attention to detail.

Keys to Success

FireRescue Depot identified three key keys to success that are essential to sustain profitability. These keys will be monitored constantly to see if the company is meeting their goals.

1. Identify the needs of the market, and offer a wide variety of products.
2. Establish long-term customer relationships through exceptional customer services
3. Develop and implement stringent financial controls.

Objectives

FireRescue Depot has three goals that are lofty, but still achievable for the entire organization. They are:

• To become a premier vendor in the fire rescue hydraulic tool market.
• To achieve profitability within 24 Months.
• To increase market penetration to 15% by the end of four years.