Wireless DataComm Business Plan

Pie in the Sky Wi Fi is an Oregon-based company that specialises in the creation, delivery, marketing, and maintenance of Wi-Fi for individuals, businesses, and entire communities. Pie in the Sky WiFi offers customized, ground up metropolitan-area data and installation and delivery of VoIP.

Wi-Fi is fast becoming the standard in Internet connectivity delivery across many organizations and government agencies. Pie in the Sky Wi-Fi, Inc. delivers secure Wi-Fi to commercial and residential property owners, as also to traditional Internet service suppliers who are looking for ways to improve the services they offer and their current services. The primary focus of Pie in the Sky Wi-Fi is to provide full service installation, support and management of wireless networks for individual building owners and municipalities. Pie in the Sky Wi-Fi serves as a wholesaler of services for businesses looking to improve the quality and amenities in commercial properties and townships.

Wireless (WiFi) installation and management has seen a significant increase in the last year. This is expected to continue at a rate of 50% per year. Pie in the Sky wi-Fi expects that the total industry segment it targets will grow to $2Billion annually by year four. The Wi-Fi industry as a whole is on track to become a $190.8 billion powerhouse. This year has seen a fundamental shift in how Internet services are delivered, as well as hardware and security. Pie in the sky Wi-Fi is positioned to become a leader in this fast-growing market. Due to the market’s current fragmentation, potential competitors are not necessarily a negative thing. Potential competitors to the market can help increase awareness of the industry and drive sales. This industry has a lot of potential. Pie in the Sky WiFi is aggressively deploying its services everywhere there is demand. This is because of the short-term chance to get a foothold in the market. Pie in the Sky WiFi’s innovative sales strategy and install manager strategy will allow the company access to all potential opportunities, regardless where they are located. We expect that the opportunity or “gold-rush” will have ended by year four and that market consolidation will take place.

It is the goal of management to position the company as an acquisition target by a market consolidator looking to gain market share and build a larger national network by end of year three. Pie in the Sky WiFi will be able to sell the company if the business plan is followed and all milestones are met. These companies, whether they are telecom, cable, or electrical companies that offer these services through public hot spots or cellular networks, will likely be the most common aggregators. Over the next 4 years, many companies including the previously larger telecom- and cellular businesses will enter this market. Fortunately, the Pie in the Sky Wi Fi Wi-Fi market focus permits for many competitors, both small and large. Pie in the Sky Wi-Fi anticipates selling the company as an ongoing concern for not less than $20million based upon the pro-forma income statements and estimated balance sheets.

1.1 Objectives

• The first year saw sales exceeding $500,000
• Increase contracted sales force to 30 by year 3
• An annual net worth exceeding $2,000,000

1.2 Mission

Pie in Sky Wi-Fi will make Internet access more accessible and cost-effective for our customers. We will decrease the costs of their initial installation, allow for portability, and provide high-quality, ongoing customer service. Our investors will have a direct route to the next technology trend. We will also provide high-quality customer service and high returns when the company is sold to a market consolidator.

Success Keys 1.3

• Management’s skills combination: sales, technology and branding expertise
• First-mover advantage in an emerging market
• Detail database for installers that tracks performance and skill sets