Skate Park Skiing Business Plan

Skate Park NW (SP) is a new skate skiing resort located in the Oregon Cascades offering miles of groomed trails. SP will be able execute on its comprehensive plan due to little competition, amazing trails, and a solid managerial team.

Skate skiing has emerged as a new form in nordic skiing. Originally created by Bill Koch, skate skiing is rapidly gaining popularity, it appeals to active people as a new, fun style of cross country skiing and serves as outstanding cross training for runners and cyclists. SP will sponsor races and clinics to increase the sport’s popularity.

SP holds three keys to success. First, its competitive advantage of convenience. SP is a great convenience for Willamette River Valley customers that would otherwise have had to drive to Mt. Bachelor. The second key is to maintain a well groomed trail system. The last key is a concentration on customer service. Customer satisfaction is key to attracting new customers as well as maintaining existing customers.

SP has targeted two distinct segments of the market, beginners and experienced skiers. The beginner segment is comprised of those who have never attempted skate skiing, but are keen to learn. The second group is experienced skaters who come from other sports and are looking for a winter sport that they can participate in, providing them enjoyment during the winter months and maintaining their fitness level.

SP will use a three-pronged marketing strategy to increase awareness of skate skiing and SP. The first is printed materials to be passed out in a number of retail locations including competitive races of different sports. The second will be advertising that will be placed within the local outdoor/sport journals. SP will sponsor races, clinics, and other activities that generate interest in the sport. This will be done from both a participatory and competitive perspective.

SP has forecasted that profitability will occur in year one. The year two net profit will increase to 9.96%, and 13.26% in year three. SP will generate sales of $235,082 by year two and $276,221 by year three. SP is an exciting opportunity. This combination of unmet market demand, well-planned business models and a experienced management team makes it an attractive option.

1.1 Objectives

• In the Cascades, create the top-rated skate park.
• You can offer exciting skiing to more people than you have ever tried before because of convenience issues.
• Within two years, become financially successful

1.2 Mission

Skate Park NW’s mission is create the best place to skate in the Cascades for both beginners and professionals. It is our goal to make every customer as satisfied as possible.

Success keys 1.3

• Convenience: To attract enough people, the facilities should be easy to use.
• Quality: It is important to maintain the trail’s best condition.
• Benchmarked customer support: Customer service remains the #1 priority.