Auto Repair Shop Business Plan

F & R Auto (F & R) is the desire of John Ford and Michael Ronald who together have 30 years experience as auto mechanics. Both want to own their own company, offering superior service to their customers than the competition.

1.1 Objectives

F & R Auto Repair’s three-year goals are:

• Three years of steady sales growth have brought about an increase in revenues.
• Institute a program of superior customer service through rigorous evaluation of service experience.
• Hire three more mechanics.

Success Keys 1.2

A company’s client base is built one at a time in the auto repair industry, mostly by word of mouth marketing. F & R Auto Repair is able to achieve success by keeping these key points in mind.

• High-quality work.
• Regular contact with customers to keep them updated about the condition of their car and the progress of the repairs.
• Friendly, knowledgeable mechanics who are customer-oriented and friendly. They will also take the time to explain to customers the intricacy of our business and the work we do.

1.3 Mission

F & R Auto Repair aims for high quality, affordable and complete auto repair. Trust is the most important aspect to our business. Our firm’s goal is 100% customer satisfaction. This includes quality, friendliness as well as time to completion.