Retail Furniture Manufacturer Business Plan

Furniture production and sale is a $12-billion industry. The focus of the industry is on the affluent customer who can spend upwards to $3,000 on furniture purchases. These customers are served by fifteen furniture stores in Richmond. Customers who are unable to afford these high prices are left with an inferior selection of products.

There are about 50,000 Richmond Metro residents who have modest incomes and do not have access to a furniture shop to meet their furniture needs. This increasing income has been a problem for the furniture stores in the region, which has failed to respond to their needs. Targeting customers with modest incomes is good business. They will make up half the metro population in 2023, making them the fastest-growing segment within the city’s housing market.

Richmond currently has three projects to renovate affordable housing for those with modest incomes. These units total 1,500 and will be sold as housing.

As the Richmond Metro section revives, The House of Pine will offer customized, ready-to-finish pine furniture that’s hand made and surprisingly affordable. We offer:

• Truly customized furniture: Furniture that has been crafted specifically for you. We’ll modify any piece or create something entirely from scratch.
• Heirloom Quality Furniture: The furniture is made to last for generations. Each piece of furniture is handmade, making each one unique.
• Handmade of Quality Pine: Every piece made by a professional craftman from the finest quality pine. Every piece is carefully checked for texture and grain before being used.

1.1 Mission

The House of Pine has a simple mission. The customer gets what he/she wants; furniture (one piece or a whole house full) that fits the customer’s space, taste, budget and style preference, from top to bottom!

Success Keys 1.2

Here are The Keys to Success at The House of Pine

• We offer quality furniture at a reasonable price that will last.
• You can personalize any piece according to your customer.
• If customizing a piece doesn’t work out, you can make a new one from scratch to meet your needs.