Airport Taxi Business Plan

Premier Airport Transportation Service (PATS), a Cleveland-based airport transport service, is available. PATS offers limousine-like service at a fraction of the cost of a limousine. Although PATS’ cars are not true stretch limousines, they are late model high-end luxury vehicles. Sam Brougham is the leader of Premier Airport Transportation, a veteran in the transportation industry. PATS has forecasted healthy sales by year three.

The Market and Services Offered

There are currently four limousine service providers in Cleveland and four taxi services. Cleveland also offers airport services, including short and long-term parking and rapid transit public trains. Premier Airport Transportation Service will span the gap between the mediocre taxi service and the high-priced limousine service. PATS’s middle price will make it attractive for both business travelers and families. It will be a great alternative to having to drive and park at the airport for families. Premier Airport Transportation is for business travelers who prefer a more luxurious alternative to taxis, but are not concerned about the impact on their travel budget. These two markets are increasing on average 8.5% annually and have over a million potential customers.

The Competitive Edge

PATS believes that unmatched customer service is their key to success. Premier offers drivers financial incentives for providing superior customer service. This will ensure superior customer service at every level and with all interactions with the company.

Management Team

Sam Brougham started Premier Airport Transportation Service. Sam began his transportation career as a taxi driver, a source of income to put Sam through school. Sam started his school career as a taxi driver and later worked in the logistics section of the Yellow Freight Company. Sam was then promoted to Yellow’#8217’s Customer Service department. He eventually assumed managerial responsibility for Yellow&#8217’s Customer Care Call Center. Sam’#8217 is a key to the success and sustainability of PATS. Premier will benefit greatly from Premier’s logistical expertise. The customer service experience will also help to support their competitive edge.

Premier Airport Transportation will fulfill Cleveland’s unmet need for a reasonably priced, high service level airport transportation service. PATS will be in break-even within the first eight months and double its sales for year two and three. PATS will lose money in the first year but make a good profit in the second year.

1.1 Objectives

The following are the goals for the first 3 years of operation:

1. To create a service-oriented business that exceeds customer expectations.
2. To increase customers by 20% per a year through superior performance.
3. To develop a sustainable transportation company serving the Cleveland Metropolitan Area

1.2 Mission

Premier Airport Transportation Service exists to provide the best airport transportation service. We exist to bring in and keep customers. This maxim will guide everything else. We will exceed your expectations with our services.