Cafe Bistro Coffeehouse Business Plan

Opportunity

Problem

Sweet Auborn District is in Atlanta Georgia and needs a cafe to provide food for residents and employees. The area is rapidly growing in population, and many places that offer food are full. Cafe Apres/Diem closed the location and left an opening.

Solution

The Watertower is an Atlanta full-service cafe/restaurant. It’s located in Atlanta’s Sweet Auburn District. The restaurant offers a full menu with moderately priced comfort food, influenced by African and French cooking traditions but based on time-tested recipes from all over the globe. The Watertower’s cafe section features a coffeehouse, magazines, and a space for live performers.

Market

The US’s full-service restaurant and casual dining market is worth $100+ billion. Annual revenue increases exceed 5% annually. More and more people are choosing to eat out. One of the most common reasons cited by restauranteurs and industry associations is that women have joined the workforce in record numbers. According to industry associations, almost 20% of the money spent on food outside the home has increased between 1995 and 1955, in line with the growth in the number women entering the workforce. Because there are two incomes per household, it is possible that one person will not have the time to cook. As people increasingly find eating out of the home more appealing, food service sales have increased significantly since the 1950s.

Competition

The competition is generally a 70-150 seat restaurant, with outdoor seating. Prices for entrees can range from $7.00 up to $25.00. All of the surrounding establishments serve, at a minimum, beer and wine. Most serve liquor-spirits as well.

Why Us

The Watertower will provide accessible and affordable high quality food, coffee-based products, and entertainment to the thousands of residents and hotel visitors located within a five-mile radius. The Watertower will become a popular destination for many residents in the Greater Atlanta area and visitors from out of town.

Expectations

Forecast

Our first year of being in business will see us expect our income to reach $2.1million for calendar. It should reach $2.57million by year end 3.

Financial Highlights Year-by-Year

Financing Needed

We will start by getting $214,000 from investor 1 to get started. This is $124,000 from investor 1, and $64,000 for investor 2. A $30,000 loan will be also available to us. We’ll be able to repay the loan and the investment by the end of the third year.