Clothing Manufacturer Business Plan

Opportunity

Problem

New Look is aiming to improve its position as a established retailer of men&#8217’s clothing now that it has become a manufacturer and distributor of upscale clothing lines for men between 20 and 40. New Look not only develops the clothing line, but supports it with advertising and promotion campaigns. It plans to build brand awareness in order to improve its partnership with retailers. New Look will market the line as an option to existing lines of clothing and distinguish itself through exclusive marketing strategies, high brand awareness and high branding.

The New Look collection is synonymous with elegant, sophisticated, fashionable, and luxurious clothing. The company’s promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include jewelry, perfume, eyewear, watches and cologne/perfume.

Solution

New Look develops and supports the clothing line with advertising and promotion campaigns. New Look plans to increase its relationship with retailers through brand awareness.

Market

Our customers include males between 20- 40 with disposable household income. There are no color restrictions within this group and customers come from many backgrounds. New Look customers can be versatile, adaptable men who are willing to spend a lot for quality clothes and who can live in any environment.

Competiton

Companies are restructuring to create leaner organizations and adopt new technologies. Consolidation has been prevalent in this industry in the past few years, as larger companies gain leverage in market position and cost cutting. Companies in the apparel industry can either operate as wholesalers or retailers. Gap, Inc., an example of a vertical retailer, produces and markets their own apparel, as well as accessories. VG Corporation, for example, is a manufacturer that sells to retailers only. A company like Tommy Hilfiger does both, selling its products to both retailers and consumers (through retail outlets).

Why Us?

We offer an alternative to the existing clothing lines. Our own line is unique and your colleagues or fashion-forward friends won’t be wearing it. We are aware of current trends and brands. You will be the envy for all your friends because we found them first.

Expectations

Forecast

The company&#8217s goal is expansion from retail to online. With its own branding, the company will be sold by the end.

Financial Highlights for the Year

You will need financing

Our owner would like to increase our design line and invest $65,000. A $115,000 business loan is also available. Both will be returned to us by the end of our second year, with our established customer base.