E-Commerce Retailer Business Plan

Opportunity

Problem

The modern world offers information about the human body, and the option to have items sent directly to your home. Why should this only be available to those with more income? We will ensure everyone has access health and convenience.

Solution

Nature’#8217s Candy’#8217 is dedicated to providing natural supplements of the highest quality at an affordable price. We exist to bring in and keep customers. This maxim will guide everything else. We will exceed your expectations with our services.

Market

The market for nutritional supplements is semi-mature. It has high growth rates, low entry barriers, and only a few big competitors. Many companies report an annual growth rate of 30% despite the fierce competition in this market. These are the market leaders:

• GNC: General Nutritional Companies, Inc. is a national specialty retailer for vitamins, minerals, supplements, and sports nutrition. GNC, which has over 3,000 locations, generated $1.19 Billion in 2000.

• Nature’s Sunshine Products, Inc. : Nature’s manufactures, markets, and distributes a wide range of health products. This multi-level marketing firm had approximately $370 Million in revenues.

• Rexall Sundown, Inc. is a company that develops, manufactures, markets, sells and markets vitamins, nutritional supplements, consumer health products and other consumer products through distributors, retailers, mail order, and independent distributors. Rexall reported 2000 revenues of around $370 million.

• International Vitamin Company, Inc. : IVC manufactures, packages, markets, and distributes private-label vitamins and nutritional supplements for drug stores, supermarkets, and health food shops. IVC had revenues of $107 million in 2000.

This market has three primary distribution channels:

• Mass Market Retailers (Fred Meyer, Rite Aide).
• Direct Sales organizations.
• Health Food Stores (GNC).
• Mail order catalogs and the Internet.

Competition

The main three major vitamin and supplements product categories within the mass market retailer channel are the broad-line, national, and private labels brands. The national and broad line brands consist of 60% of the domestic market, which the private label brands account for the remaining 40% of the market.

Why Us?

Nature’s Candy is committed to providing the best natural supplements at a fraction of the cost. We use the internet to do this. Our goal is to keep customers happy. Everything else will follow this principle. Our services will surpass the expectations of customers.

Expectations

Forecast

Nature’s Candy plans to become an iconic e-commerce brand in the next three years through laser-focused marketing. It will eventually grow and make a profit in the second year.

Financial Highlights by Year

You will need financing

We will start with $80,000 for founders

Quack $45,000

Stewart $35,000