Educational Website Business Plan

One Week At A Time is a website business based in Lexington, Kentucky that is owned and operated by Frank Williams. The website helps people understand how to save the Earth and minimize their environmental impact. They complete one task per week for 52 consecutive weeks. The tasks are very simple and will demonstrate how easy it is to make small changes in your life that make a significant impact on the world. Commissions will be earned on the recommendation of Earth-friendly products to fit our weekly tips. So that we don’t have to produce these products or carry inventory, we can establish affiliate relationships with retailers who offer these products.

Our financial strategy focuses on staying profitable and keeping expenses low. We plan on using profits to support environmental causes we believe in, so it’s not our mission to earn as much money as humanly possible. We are more concerned about keeping cash flow positive and cash balance positive. The accompanying chart highlights our financial plans.

In order to reach our goals, we must complete the following keys of success:

• Our tips must be high quality and engaging. They should empower and inspire readers to share their tips with others. This will help us grow our user base.
• It is essential to execute your marketing plan effectively, as we must not only spend less money but also maximize our online exposure.
• We must keep our expenses low. We don’t intend to generate large amounts of revenue in the immediate future, so we need to keep our expenses under control.
• Pre-selling product recommendations is necessary in order to encourage users to buy from our site and earn our commissions.

1.1 Mission

One Week at a Time is an educational website. It teaches busy people how to help the environment through simple weekly tasks. The site lasts for one year. We want to make people more conscious about the environment, to encourage retailers to sell Earth-friendly products and to use our commissions for our expenses and to contribute to environmental causes.

1.2 Objectives

1. Use simple weekly tasks to teach people how they can help the environment and lessen their personal environmental impact.
2. To sign up 5,000 subscribers at the end for our weekly environmental tip list.
3. To receive 10,000 unique visitors to our website each month.
4. To reach profitability in six months.
5. To contribute all company profits to environmental organizations and causes

1.3 Keys to Success

• Quality Content: Write good weekly tips which are simply written, friendly, to the point, and inspire people to accomplish their weekly task.
• Marketing: Focus on link-building, search engine optimization, and word of mouth to spread the word about our website and email tips.
• Expenses Reduce other expenses to help you achieve profitability. It is not necessary to spend much money to reach our goals faster.
• Promote and pre-sell Earth-friendly products in a way that inspires our users to buy using our site’s links so we receive our commissions.