Fast Food Restaurant Business Plan

Opportunity

Problem

There is a growing demand for quick, snack-style fast food to be consumed while you shop in a mall or window shop.

Solution

Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.

Market

Fresin Fries will cater to the vast majority of Singapore’s teens and young people. We selected this group because of several factors. It is our goal “the extraordinary fastfood place” and we believe the age range between 15-25 is the ideal age for brand building. They have low or fixed incomes and want a price/value ratio that doesn’t break their budgets.

Our secondary target is the 25-37 year olds, who are frequent restaurant and lounge patrons. They are more flexible in budgets and seek more than a value/price relationship.

Competition

All food outlets within 300 m of Orchard Road are our main competitors. You will find Tori-Q Pizza Walker Pizza Talk Starbucks Bread Talk and Rotiboy at our location.

Why Us

Customers will enjoy the complete experience of visiting our outlets and website. They will also learn more about this exciting new “pop culture.” We will sell everything from prepackaged sauces and T-shirts to potato cutters. All items will have our official branding.

Expectations

Forecast

This plan is designed to find a place for the initial launch. We will finance the costs by making two investments totaling $100,000, one at startup, and one at the beginning the second year. We expect strong growth throughout the three years. The third year will see profitability.

Financial Highlights per Year

Financing Needed

Original founders contribute $25,000 each for the same share and 25% respectively. The company also receives $100,000 in paid capital. This will cover start-up requirements. At the start of the second year, we expect to contribute another $100,000.