Food Preparation Business Plan

What’s for dinner? This is an innovative, new business that aims to help people enjoy home-cooked meals with their families. Customers will visit our Plano, TX office to prepare 12 meals. In less than 2 hours, they’ll have a month’s worth meals to store in their freezer.

By focusing on our competitive edge (no direct competitors in the Dallas/Ft. We are focused on our competitive advantage (no direct competitors within the Dallas/Ft. Three years will see a significant increase in sales, which could reach $1.3M.

What’s for Dinner? As an S Corporation, it is jointly owned by Kim Kirby and Alan Kirby. Kim and Alan each have 15 years’ experience in the entertainment industry and food service. Kim is a personal chef and party planner. They know the kinds of food preparation available in the Collin County area. As parents to two teenagers, they know what it is like to try and feed the whole family healthy food. From the beginning of the first year, high sales can be generated by Kim’s relationships with specialty grocers and food distributors as well as Alan’s contacts in local communities.

What’s for Dinner has many advantages for its target market.

• It’s quite affordable to prepare meals for four: it costs $15
• Fun, social, party atmosphere.
• Convenient: eat your prepared meals in your home, when you want.
• Saves time: no shopping, no prep, no clean up.
• Seniors will find special menus and transportation assistance easy to eat.
• And, best of all, not having to decide “What’s For Dinner?”

The plan has two main purposes. The first is to secure funding of $259 708. The second goal is to build the foundations of our company’s vision and philosophy.

1.1 Mission

What’s for dinner? A specialized business that gives people the chance to prepare healthy yet delicious meals that they can freeze and take home. This is done to optimize time to prepare quality meals. It will be known for the quality of the meals that What’s For Dinner? prepares.

What’s for Dinner? will provide a unique and distinctive service that will unite a party-like atmosphere with professional food preparation that will attract a growing repeat customer base. What’s for Dinner? Families and professionals can prepare many different meals quickly in a fun atmosphere. This allows them to spend more time doing what they love.

Our goal is for the company to be self-sustaining within 3 Years of its inception. This will allow us to expand our menu offerings and geographic offerings within 3 months. What’s for Dinner? In 3 years, the company will have employed 4 employees full time and will reach net profits of $100,000 in its second year.

We are here to help you relax by giving you a great selection of dishes to prepare for your family.

1.2 Keys for Success

The keys to success are:

• Creating a high level of customer satisfaction in our service and products, which will lead to customer retention each month.
• Marketing: getting our name out to the public, primarily through an intensive marketing campaign driven by our customers (word of mouth) with a supplemental vehicle of standardized and conventional marketing tactics.
• High product quality and variety will be used to increase customer retention and growth.
• Finances: Our customer base will increase, which will allow us to lower our supply prices by purchasing more in bulk from food service distributors.
• Different menus available based upon seasons, trends, and customer preferences.
• We strive to exceed our customers’ expectations by providing high-quality food at a reasonable price.
• What&#8217’s for Dinner’s website will make it simple for customers to register for parties and pay.

1.3 Objectives

What’s for Dinner? The following objectives were achieved in the first three year of operation:

1. To exceed customer’s expectations regarding food service and food products
2. Superior service is essential to increase the number and satisfaction of our clients by 25% each year.
3. To build a sustainable start up business that is financially profitable.
4. To have an after-tax profit of $134K for the third year.
5. To achieve a net income of more than 10% of sales by the third year.