Handyman Maintenance Business Plan

HandyMan Stan is a startup offering a full handyman service to Duluth, Minnesota residents. By developing the reputation as a qualified, reasonably priced and trusted service provider, HandyMan Stan will quickly generate market penetration and develop a solid foundation of repeat customers.

The Market

HandyMan Stan has segmented his target market into home owners and property managers. Homeowners have 24,090 possible customers. This group is experiencing a 5% annual increase rate. There are 1,243 potential customers within the property manager segment. This segment is experiencing a 4% annual increase.

Stan is a handyman who can offer many home repairs. Most of the tasks are small and easy. If the problem becomes more complicated, a contractor may be best suited. HandyMan Stan will offer the value-added feature to pre-screen a contractor when Stan is unable to perform the repair. This will establish a trusting relationship with the customer. If a smaller issue arises, Stan is more likely than not to be called due to his honesty. Stan offers fix-it service for plumbing, electric, fences, windows and decks/patios. He also paints, weatherproofs floors.

Competitive Edge

HandyMan Stan will differentiate from the competition by offering: low price and low minimum charge. Stan is charging a reasonable $30 per hour in an effort to encourage people to hire him for tasks that they would otherwise try themselves of just ignore until it became more of a problem. Stan’s minimum one hour requirement is the second competitive advantage. This compares favorably to industry competitors, who have minimums of two to three hours. This advantage also encourages customers to call Stan&#8217 for assistance sooner than with other service providers.

1.1 Mission

HandyMan Stan’s mission in Duluth, Minnesota is to provide handyman service that is knowledgeable, affordable, and convenient. HandyMan Stan is a honest handyman who will do the right job and give every customer a day’s worth of work.

1.2 Keys for Success

• Treat every customer like they are the most important customer in the company.
• If a job is too difficult, assess your skills honestly and give it to a contractor.
• Your success will depend on your hard work, the quality of your work, and customer satisfaction.

1.3 Objectives

• The business can be developed into full-time employment in 12 months.
• At the end year two, generate steady revenue each year
• Repeat customers are a great way to increase your revenue by more than 20%