High-Tech Marketing Business Plan

Acme Consulting will be a consulting company specializing in marketing of high-technology products in international markets. Acme Consulting offers high-tech companies a reliable and high-quality alternative for in-house resources to market development, business development, channel development, or business development.

Acme Consulting will become a California C corporation, with Santa Clara County headquarters. It will be owned by its principal investors as well as principal operators. The Santa Clara County Silicon Valley, which is the heart of America’s high-tech industry, will host the initial office.

Within the US and European high tech firms that Acme plans to target,we will focus on large manufacturer corporations such as HP, IBM & Microsoft. Our secondary target will include medium-sized companies that are in high growth areas, such as software and multimedia. One of Acme’s challenges will be establishing itself as a real consulting company, positioned as a relatively risk-free corporate purchase.

Industry competition comes in several forms, the most significant being companies that choose to do business development and market research in-house. There are also large, well known management consulting firms such as Arthur Anderson, Boston Consulting Group, etc. These companies are broad-based in nature and do NOT target niche markets. Their inability to find the most skilled people for client projects is another problem. Dataquest Research Institute and Stanford Research Institute are two other competitors. Acme Consulting offers high-level consulting to integrate market information data with the company’s goals.

Acme Consulting will be priced at the upper edge of what the market will bear, competing with the name-brand consultants. Acme Consulting is a high-level company that has a consistent pricing structure.

The founders of the company are ex-marketers in consulting services, personal computers, market research and marketing, all in international markets. Acme was established by the founders to formalize the services they provide. Acme should be managed jointly by working partners. We assume that there are 3-5 partners at the beginning.

The firm predicts that the company will earn approximately $65,000 by year 3, with a net income margin of 6%. The company will take on approximately $130,000 in existing debt and raise an additional $50,000 in longterm debt to invest long-term assets. The company does not anticipate any cash flow problems arising.

1.1 Objectives

1. Sales of $550,000 in Year 1 and $1 million by Year 3.
2. Gross margins greater than 70%
3. The Year 3 is the year when net income exceeds 5% of sales

1.2 Mission

Acme Consulting offers high technology manufacturers an alternative to internal resources for business development, channel development, and market development. A true alternative to in-house resources offers a very high level of practical experience, know-how, contacts, and confidentiality. Acme can help clients develop new areas more professionally and with less risk than working entirely in-house. Acme must also be able to maintain financial balance, charging a high value for its services, and delivering an even higher value to its clients. Initial focus will be development in the European and Latin American markets, or for European clients in the United States market.

1.3 Keys To Success

1. Excellence in fulfilling the promise–completely confidential, reliable, trustworthy expertise and information.
2. Develop visibility to generate new business leads
3. Utilizing a single pool to create multiple revenue opportunities: market research published report, retainer consultancy, project consulting, market consulting, market consulting.