Karaoke Bar – Bowling Alley Business Plan

Rockin’#8217. Roll is a classic bowling hall, karaoke parlor, gaming parlor, restaurant and karaoke venue that Pelvis Restley owns. Rockin’#8217; Roll is a legendary bowling alley that rocks harder than any other. It also offers quality food, a wide selection of videogames, and legendary bowling.

The entertainment industry of bowling in Seattle has declined over the last few decades. Today’s seniors aren’t as avid bowlers as they were in the past. The Baby-Boomers began to question the actions of their elders and turned away from bowling. Without innovation, eventually, bowling became less popular as America’s favorite sport.

Seattle lost its bowling courts as more people competed for the same customers. There are fewer bowling alleys, which further reduces the number of potential bowlers. Bowling alleys have also meant the loss community centers, and athletic events.

Seattle cannot replace the old bowling tradition, and it needs to bring back the culture of bowling. Pelvis Restley has been involved in the Professional Bowling Association since his youth and understands the need for revitalization of the bowling community.

These clients will often come to Rockin&#8217 if they are low income. The preparation of the menu and drinks will be heavily influenced by senior discounts. The bowling alley’s plastic molded seats, and King’s music will remind seniors of their childhood.

Seniors will also be stimulated by the youths in the game room and the adults competing to be champions of the bowling leagues. This will keep these customers coming back for more. Rockin’#8217; Roll will ask seniors to help organize the adult- and teenage bowling leagues.

The entertainment industry is known for its comfort and affordability. Rockin&#8217′ Roll offers comfort in separate Rockin&#8217′ Roll environments, for seniors, youths, or bowling leaguers. They can be found in the visible, yet not audible, areas of the restaurant and lounge and the gaming area.

Rockin’#8217’ Roll offers seniors discounts, low-cost meals for youths, and tournament rates to bowling leaguers.

Pelvis has experience as a bowler in the local community and as a marketing and business analyst for the Professional Bowling Association. Pelvis’s past experience will enable him to connect with local and national bowlers to recruit leaguers.

Rockin’&#8217 Roll bowling will be introduced to new customers by their friends. This is because people tend to go to their normal hang-outs, places they feel comfortable in, and places that they are likely to find their friends. Bowling leaguers will find the Rockin’ Roll bowling alley when their friends ask them to meet for a Rockin’ Roll nine game bowling league.

Pelvis Restley will welcome them at the door and treat them like royalty in the restaurant, bowling alley and lounge. After that, they’ll return to their friends or to find their own comfort zone at the Rockin&#8217 &#8217 & Roll bowling alley.

Pelvis will be able access his contacts from the Professional Bowling Association in order to encourage televised tours. By year two, bowling leaguers will introduce their friends to Rockin’ Roll. During year two, Rockin’ Roll will thank its regular bowling leaguers by offering them fame and fortune in the Bowling for Dollars televised tournament.

Teenagers will seek out a safe place to spend their time with other people of similar age. Teenagers of similar ages will be attracted to the place in two ways. First, on Saturday mornings Rockin’#8217’ Roll will host a teenage bowling league. Second, Rockin’#8217’ Roll will host a teenagers bowling league in a rock-proofed fishbowl area. There they will be able to play all the latest video games and their parents can view them from the bowling lanes.

Parents will encourage their youths to go to Rockin’#8217’ Roll. They can listen to their Rockin’#8217’ Roll and have the comfort of knowing that their children are safe. The restaurant will cater to the young palate by offering a wide variety of fryer meals and low-fat fruit, vegetable and snack options.

After three years, Rockin&#8217′ Roll Bowling Lanes will be generating approximately $718,000 total sales. Rockin’#8217’ Roll will rise in Fremont as the most visited entertainment spot. The business will become more efficient and make more money for every dollar spent. The profit margins will gradually increase. Rockin’#8217 & Roll Bowling Lanes provides an opportunity to bring both entertainment and athleticism together in one community centre and to put bowling back onto the map.

1.1 Mission

Rockin’#8217; roll is dedicated to providing the highest quality entertainment and high-quality dining for the Seattle community. We offer the best in bowling and gambling, gaming, drinking and singing.

1.2 Objectives

1. Sales of $437570 in year 1 and $718370 in year 3

2. Gross margin higher than 65%.

3. In the third year, net income exceeded 10% of sales

1.3 Keys To Success

1. Excellence in entertainment.

2. Establishing a community of regulars.

3. Leveraging from a single league of bowlers into a city of bowling lovers.