Marketing Consulting Business Plan

MarketCamp is an innovative start-up in Mexico City. It provides qualified traffic to local businesses as well as lead closings for Internet companies. MarketCamp can offer a wide variety of services including detailed research as well as internet targeting, minisite development, search engines submissions, statistical reports, and even statistical reporting.

The Market

Mexico City’s primary market for our company will be its business community. The business size that we service can be relatively small because the cost per month is only $1,000, but services can be scaled up to meet the needs of huge clients due to the focus and expertise of the business. Mexico has a lower level of internet connectivity than the U.S. but there is a growing interest. Even though Mexico is not as developed as the other major industrial nations, the country has one the fastest internet growth rates with thousands of Internet users and thousands more WWW sites. Mexican WWW sites have been growing at the rate of 200-300 per month this year. CompuServe Mexico is the largest Mexican commercial Internet service provider, with 30,000 subscribers. Spin Internet has 28,000 Mexican members.

Competitive Edge

MarketCamp has the competitive edge of experience and market expertise in a complicated field. This is truly an advantage as the founder and principal Paul Berry has spent the last five years in the United States honing his e-business skills. Paul earned his MBA from the University of Oregon, and worked for a few year at a local computer company. Paul wanted to explore the East Coast and so moved to Boston where he worked for Forrester Research. Forrester Research has been the best-known Internet marketing research company. Paul’s work at Forrester Research was what gave him the experience and insight he will be able to use for MarketCamp.

MarketCamp forecasts sales for year one at a conservative estimate. Sales will more than double in year three. Year one will see profitability. From year one to three, MarketCamp’s profit margin will increase steadily.

1.1 Objectives

The following are the objectives of the company

• To be self sufficient within three months.
• Healthy sales in Year 1, steadily growing in Year 2 and Year 3.

1.2 Mission

MarketCamp will provide full-service Internet marketing campaigns, focusing directly on keyword combination search results, targeted advertising and mini-sites that deliver an offer in a clean, statistically monitored environment.

1.3 Keys for Success

1. To retain existing clients and to increase repeat business.
2. Clients have to be able to make money and understand it.
3. Start with easily-demonstratable simple module, and build up from there.