Medical Equipment – Supplies Business Plan

This business plan will help present our company’s brand to potential employers, suppliers, and investors. Zenergy Medical Industries started as a start up company to distribute therapeutic systems from top brands for Homecare and Assisted Living residents at risk from complications of X disease. After establishing a market presence with this product niche, we will expand to offer other products related to further treating and managing complications of the disease.

The market is currently served poorly and inconsistently by a patchwork of local pharmacies and distributors. We will provide a national network of clinical sales professionals that will be the preferred partner for large, geographically varied Homecare and Assisted Living (A.L.). We will be attractive to potential suppliers partners by offering a regional and eventually national network of clinical sales professionals.

Potential

Two of the most lucrative market segments are those who are at risk for a disease in Assisted Living or Homecare. There are approximately 345.784 Homecare residents at risk. This could generate a potential revenue of $59.6 millions. There is also an estimated 66.671 Assisted Life residents at risk. This potential revenue potential can reach $17.6 million.

Competitive Advantage

The product technology is available to all players in this market. We will stand out by adding value to our customers through our distribution channels and strategies, as well as our extensive product lines that make it very easy to do business with us. Because of our corporate account relationships, the ability to quickly build a local (or ultimately national) field sales team, as well as our ability create compelling marketing programs, we are uniquely placed to gain market share. It is difficult to compete with smaller distributors and pharmacists in this segment. They aren’t approaching the market in a systematic or coordinated manner.

Strategy

1. To gain exclusive access to their facilities, we will use our relationships with key decision-makers at the major homecare chains. This will allow our field-based clinical sales staff to be ‘pre-qualified’ for sales opportunities.
2. Establishing a strong national sales team for clinical services capable of building strong relationships to clinical decision makers at facility level.
3. Marketing strategies and tactics are created to position ourselves as leaders in clinical product solutions that help facilities manage the complications associated with disease.
4. Establishing relationships with top suppliers to create a broad range of product solutions to manage the complications. As a cost-effective way to reach the post-acute market, we will establish a channel of distribution that is indispensable for suppliers.

We will use the therapeutic system offering to gain entry into the market, and to build our business. We will then add complementary products to manage the complications of the disease. Then, we will offer other products that help with managing heart disease and aging.

Financial Summary

The owners will use their personal savings to invest in the business. We are seeking an additional short-term (3 year) loans, to supplement initial cash flows from sales for the first year. We anticipate a first year net profit. By year three, this should increase substantially. Zenergy Medical Industries will be a highly respected company by the end of three years.

Objectives

• To meet the sales growth goals by month six, and by year end one. In year two, aggressive growth in market share and average monthly revenue.
• To increase the field clinical sales team from seven to eight field sales reps in month eight to 25, and then to 25 by year three.
• To achieve net profit in year one, increasing in year two, by containing costs and meeting sales goals.
• Vice Presidents to be paid a regular salary in the second year.
• To keep 90-day customer satisfaction survey results at 98% (% would definitely repurchase or definitely recommend us)

Mission

We offer post-acute services with products that help to manage complications of X diseases. We are proud to help alleviate the suffering of patients with these conditions.

Keys to Success

1. We offer a wide range of high-quality, innovative products.
2. We provided unparalleled clinical support to acute facilities at the regional (national) levels.
3. We have close relationships with key decision makers in top post acute chains, and with key administrators and clinicians at the facility level.
4. We are exceptional at communicating the value and benefits of our products, solutions, and brand in a strong, memorable and clear way.
5. We are a unique organization with a spirit that inspires people to join us and do business together. We are the only place people can imagine working.