Music Theater Business Plan

Family Fair, Incorporated plans to buy the Market Plaza Theater, and turn it into the “Market Plaza Showplace” (Showplace), a live entertainment center in Trinity, Texas’ densely populated Market Plaza neighborhood. Family Fair will refurbish the building, which is located among the many restaurants and shops of the Market Plaza Business Center. The area is currently without any such operation. There are no bars or clubs that offer live entertainment.

The Showplace will provide live entertainment that is high-quality and affordable in a clean, charming, and elegant setting. The Showplace will offer entertainment for families in the community that is family-oriented, without the need to travel to larger cities.

It will produce immediate cash and excellent returns for its shareholders. The revenue projections are conservatively based on two regular shows per semaine and a minimum number of special events. There is no revenue projected for holiday season special presentations, weekday &#8220Branson, Missouri&#8221 type productions, and special artist showcases. In addition to the revenues from regular showcases this facility will be promoted to large businesses to host special corporate events. The facility will also make available special private event bookings. The facility will also be used for audio and video recording services and sponsored broadcasts.

Family Fair’s executive management team has the experience and commitment required to make the venture a huge success. This venue will soon become a entertainment hot spot in Southwest, with national exposure. The appendix contains financial information.

1.1 Mission

Family Fair, Inc. is a producer of high-quality, affordable entertainment at the Market Plaza Showplace. It brings family-oriented live entertainment in a private function facility accessible to those who would otherwise travel out of the community to enjoy similar activities. The business generates instant cash and makes an exceptional profit. It provides a glamorous and rewarding work environment for performers and employees, an excellent return to its owners, and offers entertainment events to remember and frequent.

1.2 Objectives

1. To officially open the venue with a well-publicized Grand Opening event.
2. To achieve a healthy net loss in the first year.
3. To double gross sale in the second years of operation.