Parenting Center Business Plan

Santa Cruz’s newest company, A Mother&#8217 s Place, is set to open soon. We will provide a family-friendly environment with high quality customer service to meet the daily emotional, physical and social well-being needs of mothers, young children and other family members.

Emili Willet, a proud mother of her nine-month-old son is the principal. She wants to live out her passion to support and help other mothers. Emili holds a Harvard Graduate School Master’s Degree in Child Development and has fifteen years of progressive managerial experience working with families and children. She was most recently Chief of Operations for a Silicon Valley childcare management company and Finance Account Manager at the largest corporate childcare center in California, Cisco Systems. The Cisco center, which was a start up project that served over 500 children and had 125 teachers and administrators, was also a successful venture. Emili hopes to start a business that provides a service for families. It will have a fun atmosphere and innovative products. It will also offer high-quality customer service. Santa Cruz is lacking this service. This gives Emili the opportunity to use her expertise in child development, finance management, as well as her passion for working with children and families.

A Mother’s Place offers a variety of services including parenting and childbirthing classes as well as children&#8217, play programs and &#8220, Mommy & Me classes. They also offer pre-natal yoga and fitness classes. The store will be equipped with high-end products and services for babies and young kids. The employees will have extensive knowledge of child development and are highly skilled in providing these services. Santa Cruz County will have only one company that provides all of these services. This location is easy to access via a freeway, has parking available and offers excellent customer service.

Sales projections for the A Mother&#8217’s Place start at $513,000 in their first year, and rise to $863,000 by year three. Our net profit will increase over the next three years.

1.1 Objectives

Below are the objectives of A Mother’s Place.

1. To show how high quality juvenile products can benefit families and new mothers.
2. To create a family-friendly space with pregnancy resources, parenting classes for children, playgroups, and other fitness programs.
3. to obtain revenue of $860,000 by the end of third year of operation.
4. Superior customer service and word of mouth referrals will increase sales by 20% annually
5. In retail sales: to have a customer return rate of 60% by the end of first year.

1.2 Goals

These goals are the goal of A Mother’s Place.

1. You can build a solid and sustainable business.
• The total revenue from the first year of operation is $510,000
• Total revenue will reach $665,000.
• Total revenue will reach $860,000 in the third year.
2. The company will provide services and products that have been rated as “top of the line”, and highly recommended by experts in the child development field.
3. The environment of A Mother’s Place will be inviting, professional, and adhere to the highest quality customer care, promoting a strong customer base in all services the company provides.
4. Superior customer service and efficient marketing strategies will result in sales growth of 20% between the first and second years.
5. Participants in classes and play activities will have a 15% return rate each year.

1.3 Keys to Success

Our business is built on these keys:

• Excellent Customer Service: Each staff member will have had experience in using our products and in parenting.
• Environment. We will create a professional trusting environment that is clean, comfortable, and free from odors.
• Nursing support: In order to provide breastfeeding support, we will offer a place for mothers to nurse their child or bottle feed them in a supportive setting.

1.4 Mission

For the community: A Mother’s Place will provide a family-friendly atmosphere in which customers will gain expertise, resources and emotional and social support through a wide range of services.

For employees – The company will offer quality services to children and families.

To start a business, A Mother’s House will make it financially viable for the principal.