Pizzeria Business Plan

Pizzeria del Causamali recently joined the restaurant market. The restaurant is situated in a friendly, small town with strong needs for additional dining options. Bolstered by the need for more choices in family-oriented dining experiences, combined with the option for home-delivery, the restaurant is positioned to take advantage of the market need and serve the families in the Deauville area.

With new subdivisions and families moving to rural Hewgton, the Deauville’#8217’s population is growing rapidly. Pizzeria del Causamali’s strategy is to capitalize on the first-mover advantage and become the preferred pizza vendor in the area. Locally owned restaurants offer more options than national chain restaurants for a fast-growing population.

This business plan outlines a profitable, exciting start-up year with future growth forecasted to meet community needs. Overall, the plan portrays a healthy business with excellent growth prospects. It also shows how it plans to manage its growth in the near future.

1.1 Mission

Pizzeria del Causamali creates a friendly and pleasant atmosphere for customers in a well-designed, and productive environment in which people can work happily. We pay attention to both the taste and appearance of great pizza, as well as high-quality ingredients. We want to provide great tasting pizza to our customers and give them the satisfaction of knowing that they are getting a great deal. We are the area’s first home-deliverer for pizzas.

We consider our customers our neighbors just as much as the residents of our area. We will also create and nurture a healthy, creative, respectful, and fun working environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce. We strive to achieve fair and responsible profits that are sufficient to maintain the company’s financial health over the long term, and to compensate investors and owners for any risk taken.

1.2 Keys to Success

These are your keys to success in the business.

• Delivering customer value
• Marketing: promoting a new company, product, and delivery channels to a rural community.
• Quality and consistency of the product.
• Pricing should be based on both the project quality as well as the customer value proposition.
• Family-oriented atmosphere with occasional nights of family entertainment.
• Management: Products delivered on schedule, costs controlled, marketing budgets monitored. It’s easy to get caught up in growth and neglect profits.
• Inventory and financial reporting.

1.3 Objectives

The objectives for Pizzeria del Causamali are:

• To establish the market position necessary to support marketing, sales goals and to draw customers.
• To reach healthy monthly revenue by the end. The average monthly sale will continue to grow modestly over the next year.
• To achieve double digit profit margins.
• To establish top-rated partnerships with 2-4 highly-respected, all-encompassing distribution partners.