Psychological Health Center Business Plan

Amesbury Psychological Center is a multi-disciplinary behavioral health care facility that offers substance abuse and mental health services to the Merrimack Valley. Our focus is to provide cost-effective, quality treatment. Our mission is to create, promote, and maintain a positive customer relationship with our clients, Anna Jaques Hospital (AJH), payors, associates and staff, and our community.

The growth that the Center has seen over the past two-and-a-half years will show that the market for behavioral healthcare services is strong. Massachusetts recently passed a mental-health parity bill which will take effect in month one. The bill requires insurance companies that offer benefits to biologically based behavioral disorders similar to health disorders to cover them. This will allow for continued growth. Currently, Outpatient Psychiatric Center refers approximately four phone calls per day to other providers.

This project is a turnkey success story.

1. Ability to transfer existing hospital behavioral healthcare contracts to the Center
2. In a timely fashion, credentialing clinicians.
3. Obtaining initial working capital.
4. Working with clinicians at affordable rates
5. Successfully developing and implementing a billing and collection program.
6. Listening to your customers and meeting their needs.
7. How to obtain a medicaid provider#

The business plan gives us a road map to sustain growth, improve revenue collections, and increase our bottom line to generate a profit.

1.1 Objectives

Goal 1: To continue developing, strengthening, and improving the services provided by the Center.

1. Strengthening the current payor mixture by forming and maintaining strategic alliances for five major behavioral health managed-care companies.
2. Establish strategic alliances and partnerships with three community agencies for addiction and human services.
3. Identify and foster strategic alliances and networks with eight community medical group practices.
4. Transfer and/or hire 80% of staff two months before starting date.
5. Before the start date, create and implement a billing system.
6. Increase the expected receipts rate 40% over the last year
7. All services offered by the Center will increase by 80% compared to the previous year.
8. Arrange working capital for the initial phase of the turnkey venture.

Goal 2: To reinforce the Center’s commitment towards excellence.

1. You can improve your customer service by providing three trainings in-service related to client satisfaction regarding accessibility, treatment, staff-client interactions, and treatment.
2. Continuously assess the satisfaction of referral bases using a survey.
3. Continuously assess client satisfaction from three perspectives: accessibility, environmental factors, and treatment-related factors.

1.2 Mission

To improve the health and well-being of Merrimack Valley families by providing quality, accessible mental health and substance abuse/addiction services for children, adolescents, parents, and their families. We use a service system that is based on trust, respect and confidentiality and we are compassionate. We believe in quality mental health care which is delivered in collaboration with customers’ overall health strategies, and other medical services. We remain committed to the belief that we are here for our customers/clients.

1.3 Keys to Success

• By the start of your project, you can secure working capital.
• By the seventh month in the first fiscal years, you will be profitable on a forward-looking basis.
• Cash flow should be positive after the seventh month.
• A well-respected hospital in the community that is affiliated with.
• Managed Care friendliness by cooperation, accessibility and clinical focus.
• Community awareness of services provided by the Center.
• Establish a medicaid provider # and create an interim plan for operation during the application phase.
• The Center’s growth and customer satisfaction are evidence of the commitment of its staff to excellence.
• Accessibility and responsiveness of the Center to the needs.