Real Estate Website Business Plan
Our place in the market, though just pure luck and a lot of arrogance, has put us in a position to literally change the real estate industry forever. The growth of the Internet and the advent of electronic commerce have not had any impact on our business plan. The Internet is a tool our company uses to directly supply services to agents’ home offices. However, it still complies with all our legal obligations. We can offer 100% commission to our agents for sales. This is an option that is available only to the most successful realtors. They pay $200 per month plus $100 for each listing and/or sale. Our projections show that we can achieve this while still generating huge profits. This is why it’s imperative for agents to join our company. They save thousands of dollar. We make a significant profit, and the consumers also save money. Amerihall Realest is the name given to the agents associated with Amerihall. It is bestowed upon those who have attained the highest level in professionalism and knowledge about the real estate market.
These partners have the ability to automate businesses as well know the needs and wants of real estate agents. This, combined with the timeline for change via the Web, gave us this opportunity to develop a site dedicated to the needs of the real estate industry. It includes clients, suppliers, agents, and even educational services in real estate. Our company is able to provide continuing education classes for agents only through our website. Agents can access the courses from their homes, and pay a fee. This will allow agents to fill out their state licensing renewal forms through the appropriate agencies.
We are simply ‘#8220 the future of realty” and we believe that this will revolutionize realty.
1.1 Strategic Alliances
AT&T will provide all our Web requirements as well as automate server designed specifically for agents. This allows them to receive all their calls via our virtual floor plan. Each agent will be assigned an extension. Callers will be prompted by our toll-free number to enter the extension number of their agent. This call will then be forwarded directly to the agent’s home office. Clients who do not have the extension number for a specific agent will be directed to another option. The call will then be automatically transferred to the nearest Amerihall agent. AT&T recognizes the strength in our business plan and anticipates that we will grow so quickly that they need to automate more of their systems to meet the demand. Their projection, which is independent from ours, is 10,000 within one year. They anticipate 100,000 transactions before retooling the system. Their strength lies in their ability provide wide-band Internet access via cable modems to all potential clients. We are currently considering a script page for our agents that would allow them to sign up easily and offer a discounted program for installation. This will allow our agents to sign-up easily and provide a discounted program for installation. Our agents will also be able to link directly through our website, which promotes fast Internet access at low rates. Our company’s growth will be directly impacted on how fast clients and agents adapt to technology: AT&T is the best bet for implementing these future products
Bank of America provided the best services for our company. In preliminary discussions with our Web developer, they recognized that this company would be a great asset for the real estate sector. They provide merchant services to meet our specific billing requirements. In conjunction with our Web developers, they also created a script to address the needs of Amerihall agents. Amerihall and Bank of America developed a system to allow agents to deposit escrow checks directly into corporate accounts from their terminals. The electronic transfer can be done instantly. It will also print a receipt of direct deposit immediately to the printer. This is a first-of-its kind service in the industry. Also, the bank will certify our Escrow Accounts on a monthly basis to ensure our clients have the best quality control in the business.
These measures surpass all state requirements for escrow managements. Bank of America’s software developers continue to work on new features, with future plans for agents and their clients to be able to see the transaction progress at all stages.
Sterling Capital Mortgage are national brokerage firms for residential mortgages. They have made it possible for agents to visit our site online exclusively to check the credit history of clients. The server will immediately print a prequalification note, allowing clients and agents to submit an offer to buy a property. This system was created specifically for Amerihall members.
Lowen Signs is the largest real estate sign manufacturer in the country. They offer a web site that allows agents to place custom Amerihall orders and then ship the signs directly to them.
1.2 Service Description
Our product will be furnished on the Internet giving our agents the power to handle all of their real estate activities. They already have access to the regional multiple listing service via the Internet. They can now post their listings, and track their sales. We want to offer all the services that a traditional offices offers, but without them ever having to go there.
Agents will be able pick a job to do and the website will direct them to the page where they can complete it.
If agents need to order paper supplies, they simply go to our vendor area and pick the style, quantity, and the personal information to be printed. This will link to a printer that will complete the order and mail the material directly to the home office. We would like the event to be completely transparent for the agent and to appear as another Amerihall service. The same system will apply to house signs and Errors & Omissions Insurance. Home inspection agencies and real estate lawyers would be included. We will also offer a site to a nationally recognized mortgage company. The agent can input their clients’ personal information, and the site will immediately run credit checks and provide a prequalification note for the purchase.
All services, including monthly fees, can be charged to agents through our system.
Our company will purchase a blanket Error & Omissions policies insurance policy. Amerihall would pay one annual fee to the insurer and charge agents a monthly fee of around $60 each.
Finally we will offer all the agents a nationally advertised toll-free number. The number will be displayed on all participating Realest(r), signs along with the extension. The toll-free number will be dialed and the caller will be asked to enter the extension. The agent’s home office will receive the phone call.
The number will also be a nationally advertised general number for the company allowing us to market the same number to all of our prospective clients via traditional advertising techniques. When a prospect calls the toll-free number and chooses option #2, AT&T automation will search out the closest Amerihall agent using the address finding service and forward the call to the agent. If Amerihall Realest(r), fails to locate an agent in the area, the call is returned to the corporate office. After that, it will be referred to an agent who is not participating with an agreement to pay 20%.
This feature will allow us the ability to pay for advertising across the country to increase our public attention without overburdening individual agents by high advertising costs. As technology improves, we hope to be able to complete all phone features in-house.
A live help desk will be available online during business hours to answer any of our agents’ questions and concerns. There will also be an email help desk constantly online.
A website will provide all the necessary tools for agents to download the forms needed to manage and sell real estate.
Our virtual office will be able to use NetMeeting’s live chat, which will enable all agents with the right equipment to communicate with one another and also allow them to discuss questions and concerns directly.
We would like to also offer agents their own email address, which corresponds with their Amerihall picture.
1.3 Description of the Company
Amerihall is the result of many real estate businesses, both franchises or partnerships. Hall Properties Realty, Inc., has been in business over 18 years and holds ownership in a company that manages commercial realty sales. Hall properties also held franchise rights for D.B.A. residential property franchise. Re/Max Junction. We have made our real-estate sales more creative by using technology.
We have found shortcomings in real estate sales technique as a whole. The traditional real estate office follows a plan where brokers supply an office and basic equipment (i.e. phone, fax, computer, printers). They also provide all the necessary prerequisites required by state law. This means that the company will have an office that is open to inspection by the designated agencies of the state during business hours. All documents necessary for the operation of the business and the office will be available for inspection during the designated hours. They must also provide at least one designated broker to answer all questions related to real estate.
There is no limit to how many agents can be registered under one broker’’s license. However, the state does have a rule about how many agents must be displayed prominently in the office.
The traditional office receives between 20% and 50% of the commissions from the sales made by the agent. They can make thousands and still charge agents for miscellaneous items. This can add up to hundreds of thousands of dollar per month.
The Re/Max Plan is a simple desk fee, which is paid monthly on a three-net lease. An agent will pay an average $2,000 per month in desk rental, and a shared fee to cover all expenses such as utilities, salaries, supplies, and so on. ).
Both agents are still responsible for any personal advertising that is placed in order to benefit their office. They can never be sure that they will receive the greatest return on investment.
Our goal is to harness the power of the Internet to give agents the opportunity to work remotely from home using a computer,fax, and Internet connection. This eliminates the cost of having an office. The agent is allowed to advertise as permitted by law, and they receive all of the investment proceeds. Amerihall agents are paid a flat fee equal to $200.00 per month, and $100.00 for each transaction. In return, they receive 100% of their commissions.
1.4 Mission
Amerihall has one mission: to revolutionize the way we do business in realty by reducing the cost of a traditional office, and replacing it using the internet. The real estate agent will save $30,000 to $50,000 annually, which will help them increase their profits. They can also underbid other traditional realtors for the commissions they charge consumers. In the end, the consumer will save thousands of dollars on the sale.
1.5 Financing Requirements
The company is owned by the owner who invests $125,000. Rest of the money will be raised through new members or sales of services.
External funding is only for national expansion. The funds will go towards marketing Amerihall in the United States. The Freedom of Information Act allows us to access lists from state licensing agencies. This will allow us to launch a direct marketing campaign. Our campaign will only be slightly modified to account for the differences in state laws or regional policies related to real estate agents.
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