Recreation Center Business Plan

This document provides information about Play Time for Kids. It includes company structure, goals, projected growth and venture capital requirements. The investment analysis will also provide insight into the industry trends.

Play Time for Kids has identified the family entertainment industry as its primary interest and to that end the company has focused its efforts on the development of one or more family entertainment centers (FEC) to provide quality family entertainment activities to the communities in the Our County, Big City area.

Play Time for Kids focuses on family entertainment in a family-oriented environment. This company is well placed to profit from an expanding and lucrative industry.

Entertainment has become a buzzword of the new millennium. David L. Malmuth (senior vice president, TrizenHahn Development Corp.), observed that “people aren’t interested in just buying things.” They are looking for an experience. The keys to creating memorable experiences include authenticity, fun, and participation. Americans are able to spend money on entertainment and will do so. Statisticians show that Americans spend more money on entertainment than they do on clothing or health care.

Play Time for Kids is all about quality family entertainment. In the first phase of development detailed below, construction and commercialization one FEC are included. The company’s proposed FECs will be designed to provide the type of family entertainment and adventure the current market demands.

In addition to the other capitalization and funding efforts mentioned herein, the Company anticipates seeking funds from other sources that may be able to assist with the purchase of the building we initially lease.

The U.S. Census Bureau recently conducted a census and found that personal consumption and entertainment expenditures increased by $31.5 Billion between 1999 and 2000. This resulted in an industry gross of $56.2 Billion. Source: U.S. Census Bureau. Statistical abstract of the U.S.: 2000 &#8211, The National Income and Product Accounts, U.S. (1929-94), Vol.

Our strong management team combined with our aggressive marketing strategy will ensure that we achieve a minimum annual growth rate of five percent.

1.1 Objectives

The following are the goals for Play Time for Kids

1. To create a service-oriented business that exceeds customers&#8217’s expectations.
2. To increase the number of customers by at least 20% per year through superior customer service and word-of mouth referrals.
3. Have a clientele rate of return of 90% within the first year.
4. End of your first-year, establish yourself as a popular community destination.
5. Educate the public about what the company offers.

The company will become the market leader in Northeast Our County.

1.2 Mission

To provide outstanding child play care in safe and fun environments for children.

1.3 Keys to Success

Our key to success are:

• Superior Customer Care: superior hourly service and care.
• Environment: Create an atmosphere conducive to professional trusting.
• Convenience – Offer clients a wide variety of services in a single environment.
• Location: provide an easily accessible location for customer convenience.
• Reputation: credibility, integrity, and 100% dedication.
• Indoor activities to keep you entertained all year.
• Facility to prevent overcrowding
• A team of skilled managers.

According to the company, certain risk factors can be reduced by:

• To finance operations in the first year of operation, initial capitalization.
• Low overhead with multi-skilled workforce and constant training (e.g., Child Development Classes).
• Strong customer base through aggressive marketing.
• Strong community ties, and participation with non-profit agencies.