Resort Hotel Ski Lodge Business Plan

The Silver Bear Lodge can be found three blocks from Crest lake Village. It is also located mid-mountain at Bear Valley Resort. Located in the recently expanded Crest Canyon area, Silver Bear Lodge will offer customers 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge will provide a common area outdoor hot tub, along with an on-site shop and front desk services.

Over 150,000 nature-lovers and skiers visit Bear Valley Resort each year. Bear Valley Resort is home to over 150,000 skiers and nature lovers each year. Visitors spend more than $250 million annually on lodging, food, as well as recreational activities.

Marty Snyderman, Luke Roth and co-owners, will run the Silver Bear Lodge as a ski resort from November through April. Silver Bear Lodge is open during the spring and summer months (May to august). The lodge will be closed between September and Oct.

1.1 Objectives

For the first three year of operation, Silver Bear Lodge has the following objectives:

• Execting customer’s expectations for luxury accommodations at the slopes.

• Ensure that the peak periods have a minimum of 90% occupancy.

• Assemble a competent and experienced staff.

1.2 Mission

Silver Bear Lodge’s goal is to be the most preferred lodge at Bear Valley Resort.