Solar Water Heater Distributor Business Plan

Sun Heat is a start-up company registered in California offering solar home water heating systems lead by Sara Clark.

The Market

Southern California has a huge market for solar heating. They get more than 245 days of sunlight per year. Sun Heat has identified 2 distinct markets that their products will target. The first segment is the DIY segment of individuals. The second category is for people who can hire a professional installer to implement the system at home. The DIY market is growing at 9% per year and has potential customers of 3.9 million. The professional install market has a 8% annual growth rate and 2.7 million possible customers.

The Products

Sun Heat will offer two options for solar home water heating systems. A do-it yourself system or a licensed installer. Both groups are budget-conscious and eco-friendly.

Sun Heat&#8217, a system that heats water with electricity can save families between 70%-90%.

Management

Sara Clark is leading Sun Heat. She has the knowledge and experience necessary to successfully execute this business model. Sara has an undergraduate degree in environmental studies and Masters degrees in engineering and business administration. Year two and third are expected to witness significant growth in sales. The same will happen for net profit in years two, three.

1.1 Objectives

• To be the most prominent manufacturer of solar-based water heating units.
• Rapid market penetration in the first three years.
• To develop a customer-centric organization based on cutting edge technology.

1.2 Mission

Sun Heat is committed to being the leading solar water heater manufacturer, providing the best products and the best customer service. This will allow customers to save money while also making positive contributions towards the environment.

1.3 Keys To Success

Sun Heat has identified three key factors to help it grow into a mature market leader.

• We offer cutting-edge, reliable, easy-to use and maintain solar water heating solutions.
• Broadening the market of solar heating into a mainstream energy source.
• Implementing financial controls that are strict in design and implementation