UK Furniture Manufacturer Business Plan

Fulham Furniture Mfr. We have been experiencing a boom in sales since we discovered high-end direct marketing channels. This has given us the opportunity to grow our business through additional channels. Inspiring by appearances on specialty catalogues we were able build another channel through distributors office equipment which sell directly at larger enterprises.

This annual business plan calls for another three years of accelerated growth. We are careful planning to manage our growth and ensure steady cash flow because of the impact that sales growth has had on working capital.

We also anticipate to be financially sound like never before. This plan is a solid company with excellent growth prospects. We look to manage the company’s orderly growth.

1.1 Mission

Fulham Furniture Mfr. Fulham Furniture Mfr. is committed to creating productive offices that are comfortable and welcoming. We use well-designed furniture which incorporates modern technology in a traditional office setting, where real people can work happily. We are sensitive to the look and feel of good wood and fine furniture as well as to high-powered personal computing. We provide the best service possible to our customers, who care about office environments that are high-quality. Our workplace and workshop are safe, fun, creative, respectful, and enjoyable. We offer fair compensation and encourage our employees to respect the customer. We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk.

1.2 Keys to Success

• Uncompromising commitment in the quality of your end product: quality wood; quality workmanship; quality design; quality of final result.
• Successful niche marketing requires that we find quality-conscious customers through the right channels. And we must make sure our customers can find us.
• Fast assembly: While we cannot ship desks complete assembled, it is possible to make the process so simple that customers are satisfied.

1.3 Objectives

1. You can increase your sales by focusing on the new channels.
2. Keep a high gross profit, even with sales growth.
3. Increase the ratio of sales/net profit by Year 3.