Used Auto Sales Business Plan

Auto Sales & Parts

Problem

There is a need in Lane County for a large selection of quality used cars, and Integrity Auto Sales will sell these top-quality used vehicles at a competitive price. Owner and sales manager together have more than 30 years combined experience in both new and used car sales. To help customers save money, we will maintain our good working relationship with local auctions and dealers.

Solution

We will create a shopping environment that suits the customer’s needs. We are selling a professional service and an experience in car buying that will bring customers back again, as well as referring friends and family. We estimate an optimistic gross margin over the industry average. We are able to succeed because of the outstanding team we have assembled as well the drive and determination shown by the owners.

Market

Nearly everyone requires a car in order to travel from A to B. Many families own at least two cars. The new car market has seen a huge increase in sales, so there are many used cars for sale. New car sales have enjoyed the largest single month gain in October up 24%.

Competition

It is not uncommon for used car dealers to use unethical sales tactics. Customers are inherently cautious and untrusting as a result. Our success will depend on our ability to provide a high-quality experience for customers. Our salesmen will ensure that the buyer has a positive experience. We will make sure that the customer is satisfied. We will rely on these customers for an excellent reference to other car buyers. This company will build an excellent working relationship with our suppliers and customers.

Why Us?

Integrity Auto Sales is a unique car sales company that offers unique experiences to customers in Willamette Valley. Customer satisfaction is our number one priority. We know that vehicle buying can be a stressful experience. We aim to make the buying experience enjoyable and honest by providing a product that meets individual customer’s transportation needs.

We also believe it’s important to have high-quality vehicles at a reasonable price. Each vehicle will be covered by a 30-day limited warranty. Our company will make a profit by generating sales. It will provide job satisfaction and fair compensation to its employees, and a fair return to its owners. You will be rewarded for your hard work and outstanding performance with bonuses and commissions. For both employees and owners, job satisfaction is vital. We will create a work atmosphere that is rewarding and enjoyable for all.

Expectations

Forecast

1. The growth rate will be moderate to high, and cash flows will remain steady. However, there will be a few months of loss at the beginning.
2. Marketing will not exceed 10% of sales.
3. The company will invest 10% in financial markets and approximately 50% in company growth for the first one year.

Financial Highlights by Year

You will need financing

We need $130,000 funding to start. That includes a $100,000 loan. Jonathan will put $20,000 in the bank, and Don will make $10,000.