Video Documentation Service Business Plan

Safe Keeping was created through extensive research to address the public’s concern about property protection. Owner John Walter worked in law enforcement for over twenty years, with the last five as a commander for the burglary unit of the Eugene Police Dept. Safe Keeping will enter private and commercial residences to make a videotape record of all belongings.

We will also serve as consultants to assist people in protecting their property. All videos are strictly confidential and a copy of each will be stored in a vault at our business location. Start up expenses are $4,000 including the cost of a video camera. John Walter will finance the start-up expenses. Safe Keeping’s target market strategy is based on becoming an attractive choice for businesses and private homeowners in the greater Eugene, Springfield area.

Our target market will be small- to medium-sized businesses who need documentation of their belongings in order to protect themselves. This service will also reach private homeowners. We want to provide superior in customer service, security knowledge, and maintain the strictest confidentiality.

John Walter will maintain a simple yet comprehensive website. The site was developed and maintained by an outside contractor. This website will showcase our services and the costs associated with them. John Walter, owner of the business, will be responsible for all aspects including bookkeeping and overseeing Joe Norten, one employee. John will act as a consultant to homeowners and businesses regarding security issues.

Safe Keeping plans to achieve a 10% sales growth rate for Year 1. This will allow for an increase of more than $116,000 total revenues. This is a market that is still untapped in the security industry. Safe Keeping hopes to provide services for the Eugene and Springfield communities in the near future.

1.1 Objectives

1. Realize an annual growth rate of 10% in Year 2.
2. Maintain a minimum of 40% gross margin each month.
3. Achieve an average annual sales volume of $116,000 within the first year.

1.2 Keys to Success

The primary keys to success for the company will be based on the following factors:

• We offer excellent customer support and service.
• Keep a good relationship with law enforcement agencies.
• Keep your customers happy to make repeat purchases.
• Referrals from our existing customers.

1.3 Mission

Safe Keeping aims at providing a security service that makes homeowners and businesses feel more comfortable about the security of their properties. People are very sensitive to the importance of protecting and insuring their property.

Safe Keeping aims for high-quality customer service that respects clients privacy and their feelings. Our service will help people protect the belongings that they have worked so hard to acquire, and will advise clients in preventative protection.