Wine Store Business Plan

Rationale:

Recent years have seen an increase in new residential construction in Boston, which has created new communities that need services and retail stores. As the population shift continues, opportunities arise for retail businesses ready to accommodate this growth and capitalize on the trend.

Objective:

Vino Maestro will be a full-service retail merchant of fine wines and spirits in Boston. It will stand out from the rest and grab market share by securing prime location in a new Boston residential area. It will follow the best practices of its retail category leaders, with particular emphasis on excellent customer service, a broad selection of quality inventory, and competitive pricing.

1.1 Mission

Our mission will be to be the best spot to buy wine in Boston. We will measure this by the growth of sales and the ratings and opinions we receive in the media. The company will computerize its inventory and sales records to help it identify and exploit the most profitable products, match volume and profitability with service levels, anticipate demand and manage cash flows. It will also assist in revenue growth plans and optimizing supplier/distributor relationships.

Goals:

• Earn and keep Vino Maestro’s ranking as one the top stores in the Boston wine & spirits retail trade.
• Inception: Establish minimum gross profit margins of 30% (retail price less wholesale costs)
• In three years you will achieve a profitable return on investment
• Earn 15% Internal Rate of Return for Investors over the Life of the Lease
• Attract talented, motivated employees