Women’s Shoe Store Business Plan

Passion Soles is an exclusive shoe store for women in Eugene, OR. Eugene desperately needs a luxury shoe shop for women. Women who need special shoes must often travel to Portland in order to find them.

Passion Soles will offer a wide range of shoes. Passion Soles’s extensive selection of shoes can prove prohibitive because they must stock different sizes for every style. Passion Soles has a unique business model that allows them to have an extensive selection at the cost of only stocking one size per style. Passion Soles has a special relationship to the wholesaler, so they can get a customer’s size in two days. Rush overnight shipping available at an additional cost

Passion Soles will capitalize on Holly Heels’#8217’s vast knowledge of the women’s retail shoe market to quickly gain market shares. Profitability can be achieved by month ten. In the third year, $284,000 will be earned in revenue.

1. Keys to Success

Success is about meeting the demand for upscale women’s shoes stores with wide selections and customer attention.

1.2 Objectives

The following objectives are set for the initial three years of operation

1. To create a product-based retailer store with the primary goal of exceeding customer’s expectations.
2. To increase the number of clients served by 20% per year by serving an unmet need with outstanding selection and customer service.
3. It is necessary to have a sustainable cash flow in order to start up a business.

1.3 Mission

Passion Soles’ goal is to provide Eugene high quality shoes for women as well as outstanding customer service. We are here to retain and attract customers. All else will fall in line if we live by this maxim. Our services will exceed our customers’ expectations.