Womens Clothing Boutique Business Plan

Opportunity

Problem

It is necessary to have a boutique that caters for busy women who earn more than $250K. She loves boutique fashions and is looking for a place to shop for services that fit her busy lifestyle. She is looking for a job that will allow her to make a living and dress well.

Solution

De Kliek offers services such as Style Assessments and personal shopping to customers in-store and via personal appointments.

Market

According to research, women tend to be stressed and have limited time to shop for clothes. They also want help choosing the right styles and clothes. There will be mistakes in clothing selections with more than 61 million U.S. females between 25 and 54 spending $34 billion annually in apparel.

Competiton

Direct competition:

• Fish
• Fred Segal
• Girl and her dog
• Margaret O’Leary
• Dress
• Rabat
• Riki
• Susan of Burlingame
• Grocery Store

Indirect competition:

• Abigail Morgan
• Ambiance
• eLuxury.com
• Her
• The Designer’s Club
• Yoya Boutique
• Other LA Boutique Retailers

Why Us?

De Kliek is different because it provides services the others don’t such as: style assessments, alterations, personal shopping, and special ordering to customers during store hours and by personal appointments. Customers will be able to access style concierges who have received training in the image business on a daily base. De Kliek’s innovative Style Audits and emphasis on helping women find their own style will increase our boutique’s status as a unique boutique.

Expectations

Forecast

• It includes inventory costs for the first month. The startup costs are $117K. The owner will receive $40K, the family member investor $45K and an SBA loan of $90K.
• With approximately 10% of customer special orders, annual gross sales will grow to $1M+ by Year 3. These sales forecasts are three-quarters of the average for benchmarked Los Angeles boutiques. Net profits will be around 6% in 2007, with a 5% return on investment for growth initiatives.

Financial Highlights for the Year

Need to Finance

We need 175000 to start. Owner will contribute 45000, while an investor will provide 40,000. An SBA loan of 99,000 will be provided. The investor and the loan will be repaid by year 4.