Workout Gym Business Plan

Opportunity

Problem

A place where exercising can be enjoyed with the family is essential for residents of the area. Parents can bring their children to watch while they engage in any type of exercise.

Solution

Mountain Brook Fitness Center will expand and create a larger childcare facility. Additionally, the childcare center will receive new equipment. The childcare center can currently care for 30 children but only five infants. The new facility can handle 60 children, which includes 15 infants. A short-term loan will finance the expansion of the childcare facility.

Market

Monroe is an ever-evolving city. In the last three years, the population has grown by 15% per year. Monroe has 600,000. It is home to 600,000. Mountain Brook Fitness Center targets professionals who have attracted this type of customer.

Competiton

There are plenty of other gyms nearby. We are unique, because we are focused solely on families. They can choose to come together, or separate and then have lunch.

Why Us?

Mountain Brook Fitness Center, a club that caters to business people, is one of the most family-oriented clubs within the Monroe area. Our members are younger than 45 years old and have children. The center currently has 900 members. Membership fees for the center are $800 per year. Mountain Brook Fitness Center would like to welcome 300 additional family members over the next 3 years.

Expectations

Forecast

Our forecast is dependent on key assumptions, including retention. However, we think that we can launch early enough to reach critical mass and establish profitability in year 1.

Financial Highlights per Year